One of the first steps in building a successful brand is through your company logo. A Logo is the central, identifiable visual element that helps customers discover, share and remember a company’s brand. Usually it’s in the form of an icon (mark or symbol), logotype, or combination of the two.
Through a logo you can express what your business is all about. For a new upstart, after researching and choosing a name, the logo will be the asset that makes your business come alive and memorable. For an established company seeking a facelift, a change to your logo can rejuvenate your business and express to your clients a new direction or ethos for the company.
From our design studio on the Isle of Wight we create logo designs for all manner of businesses, large and small, it is one of our favourite design jobs. Creating a brand is so exciting. We get a lot of joy out of seeing a brand that we helped create flourish in the marketplace and we strive to express a brand’s identity, personality and meaning through the logo.