Morph ICT

Logo and brand identity, business stationery, website and van signage

morph ict logo

PROJECT INFO

Morph ICT supply computer technology to schools with a speciality in SEN schools.

Morph strive to provide schools with the latest technology news and developments so schools can future proof your ICT equipment. Morph ICT wanted to present themselves across all media as a professional, modern business who morph with the latest technologies. As Neil Wilkie (CEO of Morph ICT) put it, I have been part of a discussion whereby two companies were tied with price and service but the business manager went with company B because the information pack looked and felt much more professional than company A. I want our branding to make Morph ICT company B.

SOLUTION

Brightbulb Design always works tirelessly to achieve the clients goals and in this instance we worked through several different logo designs. We tweaked and tweaked until the branding was just right. The logo is clean and modern using an on trend colour scheme. We produced logo variations for all background types and formats to use across all media from print to web to van signage and t-shirts.

Brightbulb also produced business stationery for Morph ICT and had everything printed and delivered to their doorstep.

Brightbulb also created a new website for Morph ICT. We decided to change the structure of the site to be presented mostly as a single page parallax website which would scroll down a single page. By doing this we could present much of the important information from the start on the homepage which makes it easier to get to for viewers. We could also add little excerpts or teaser text to entice the audience to click further and delve deeper into the site.

We also introduced impactful images which makes the site much more dynamic and interesting to look at. Images can convey a message far more quickly than text and so they are a very important factor of any web design.

We also advised Morph with regards to getting more images from the schools that they support to show the true personality of Morph ICT. This will be an ongoing process to show more and more of what Morph ICT do really well and that is offering a personal service to all of their clients.

BENEFIT

Since the creation of the Morph ICT brand the business has gone from strength to strength signing new school contracts across the country.

“Brightbulb Design have been nothing but a massive help. I sat at my computer trying to come up with my own logos for Morph ICT but they just never worked. I got in contact with Matt and he started work straight away sending over various concepts. The process not only helped me come up with a logo but it also forced me to look closely at the company and to nail down some core values into words rather than just having a rough idea in my head. Three variations into the project with multiple tweaks requests from me I have my perfect business cards, logos and stationary that I am proud to say is Morph.

Matt has the skills and the patience of a saint dealing with my requests. I have no issues recommending Brightbulb to people. ”

Neil Wilkie, CEO Morph ICT