IT’S NOT JUST A LOGO Having a strong brand that customers can identify with is worth it’s weight in gold in this hectic, brand driven world of ours. We specialise in brand building and management and can improve, renew or simply start from scratch to give you an effective, timeless brand to be proud of.
The first impression of your company – One of the first steps in building a successful brand is through your company logo. Through a logo you can express what your business is all about. For a new upstart, after researching and choosing a name, the logo will be the asset that makes your business come alive and memorable. For an established company seeking a facelift a change to your logo can rejuvenate your business and express to your clients a new direction or ethos for the company.
“Logos and branding are so important. In a big part of the world people cannot read French or English but are great in remembering signs.”
— Karl Lagerfeld
The mobile marketing tool – One of the most important marketing tools in a companies arsenal is the business card. With it, you are giving your contact information to potential clients or to your existing client to keep them loyal to your brand. To make this tiny billboard work it needs to be memorable, professional and attractive.
“A designer can mull over complicated designs for months. Then suddenly the simple, elegant, beautiful solution occurs to him. When it happens to you, it feels as if God is talking! And maybe He is”
— David Carson
With Compliments – Compliment slips are a useful promotional tool with various purposes. For thanking someone, a cordial response to any discussion, a request or price quote or simply a compliment on exclusive services. It is a great way of re-inforcing your brand and when printed elegantly with great design can communicate your corporate identity fantastically to your clients.
“Graphic design will save the world right after rock and roll does”
— David Carson
Representing your company – A letterhead represents a company and can impact on the first impression to your potential customers. Therefore, a letterhead must look professional, otherwise people might assume the business is less competent and not one they want to have any dealings with. Well designed letterheads will promote the brand to the viewer without compromising whats on the page.
“Design should never say, “Look at me.” It should always say, “Look at this”
— David Craib
Grab your customers attention! – A brochure is a chance to focus your customers attention on your brand and really promote everything that is good about your business. Good brochure design can create a positive impression on your audience who will see how you value quality and professionalism. With strong graphics and interesting content your brochure can leave a memorable impression which will result in more sales and profits.
“Good design is good business”
— Thomas J. Watson Jr
Your companies guide to design success – Simply stated, corporate identity is how a company is presented to and perceived by its employees and the public. Many components contribute to this final image—from your logo, to the font you use on your website, to the way you treat customers. All these individual pieces that represent your company, form together to create your corporate identity. Building a good corporate identity is done through professionalism, consistency, and good business standards.
“The only important thing about design is how it relates to people.”
— Victor Papanek
Design and print go hand in hand which is why we have a vast knowledge of both. We offer print services so that you don’t have to worry about the nitty gritty of what paper weight to choose or what finish should be on your brochure cover. We can take care of all the necessary to take your design job from concept to completion with the least hassle from you.
Straight and to the point! – Leaflets and flyers are great for increasing sales when you have something special to promote. Be it a special offer, a new shop opening or the launch of your latest product, they can help drum-up as much business as possible. A leaflet only has a few seconds to persuade the viewer to keep reading, therefore great design is important to instantly get the right message across and help convert your efforts to sales.
“Design is in everything we make, but it’s also between those things. It’s a mix of craft, science, storytelling, propaganda, and philosophy”
— Erik Adigard