Target market is important to know who you are customising you’re branding towards. Every decision you make will depend on the market and audience you are targeting. It is essential to look at different angles for a successful brand launch. Whether you already have your brand (small or an indie brand) or just starting out.
What is a target market?
Target market is a certain group of people at which a product or service is aimed.
Finding your target market
Envision the type of people you want your product or service to be sold to. Think about it in terms of age, gender and location. Once you know the basic demographics, you need to do some research to find out what your target audience is interested in such as music and products. Gaining knowledge of your target market will help you create something they relate to. To be able to do this you can use different social media platforms, such as Facebook, Instagram and Twitter, to carry out surveys. Look at who your competitors are targeting or review industry publications.
Giving a persona to your audience is an effective way of helping to see your brand from their perspective.
Website and Logo
Once you know who your brand is appealing to, you need to make sure you direct your brand to those people. You should stay focused on what your customers want, because your business exists for them. Experimenting can be alluring but if your website is designed towards the IT industry, then it is highly unlikely you need to be blogging about gardening.
When it comes to the visuals of your logo and website, you need to incorporate the style of your target audience and the services you provide. This is where the design element comes in. Your website is a platform for your audience to access your products and services and your logo is the signature of your branding. Your website is also the cover art for your branding. The site has to be something not just visually appealing but easy to navigate because a confusing and clunkily designed website can divert your target audience to somewhere else, making your business derail from your sales target.
At Brightbulb Design we help companies build extraordinary brands and websites, funnelling the right demographics through to your business. If you are in need of any advice or help with your project, then contact us on 01983 506505 or email us on firstname.lastname@example.org and check out some of our work here: https://www.brightbulbdesign.co.uk/portfolio/