TikTok is binding community, entertainment, and now commerce together with TikTok Shopping. In many ways, the TikTok community has shaped and changed culture at large. Product discovery continues to drive an industry-changing retail marketing movement. Seeing their creators authentically share product reviews, hauls, and other content showcasing products and brands they discovered on TikTok, they have seen brands of all sizes, old and new, reach and connect with their communities.
TikTok Shopping is a suite of solutions, features, and advertising tools that empowers merchants and brands to engage with customers more meaningfully. The new TikTok shop features the following:
- Direct Integration: Merchants have access to a full commerce experience, including the ability to upload products and manage everything from shipping to fulfillment and point of sale.
- Partner Integration: For merchants who prefer to work with their preferred third-party commerce partners, TikTok is excited to offer Shopify, Square, Ecwid, PrestaShop on the platform. TikTok expects Wix, SHOPLINE, OpenCart, and BASE to be available soon.
- Product Links: Brands can highlight one or multiple products directly in organic TikTok videos, directing viewers to instant product details.
- LIVE Shopping: Brands can connect with their communities in real-time and share dynamic links to products and services simultaneously.
- Collection Ads: In-feed video ads will allow brands to include swipeable product cards.
- Dynamic Showcase Ads: Brands can serve customized, targeted ads based on the interests of users.
Tik Tok is giving users the power of storytelling, discovery, and action. Innovations like these are just the beginning. As part of their commitment to understanding what the community values, TikTok uses these signals to guide future product innovation and set new industry standards. Their goal is to make TikTok even easier to use, share, and shop.
If you would like to know more about how TikTok can help your business then email us at firstname.lastname@example.org to chat with our very own TikTok influencer and expert Oliver who can guide you through this new world of e-commerce. Alternatively call us on +44 01983 506505.