Facebook, among a few other platforms, is one of the premier platforms for advertising your products and services online. But have you thought about the differences between paid advertisements and organic Facebook marketing?
In this article we’ll have a run down about the characteristics of each marketing method, and how they aid you growing your business.
Organic Facebook marketing
Organic ads are Facebook posts that do not require any financial investments, meaning they are not sponsored by a marketing budget. Organic adverts are closest to Search Engine Optimization, you can rank high in search engines without a fund.
The leads and traffic that come from organic marketing appear because they follow the SEO best practices. You get them because you optimised your website to rank high in the search results whilst Google deeming them relevant and beneficial to users’ queries.
Organic marketing, for Facebook posts, is a great way to establish connection with your audience and they are crucial to your social success.
Paid Facebook advertising
A paid advert comes up as sponsored on your Facebook feed. When it comes to paid Facebook advertising, there are a lot of formats they offer which are:
- Photo ads
- Video ads
- Right column ads
- Slideshow ads
- Collection ads
- Instant experiences
Paid Facebook marketing also offer a laundry list of targeting options.
Why use organic marketing?
There are plenty of ways organic Facebook marketing can benefit your business and brand, we collected a few examples below:
- Revenue: If users see you first in Google search results, they’ll possibly try to find you on social media platforms. If you do not post organically, there won’t be any content on your page for users to look back on.
- Engagement: It’s crucial to keep your audience up to date — exclusively about things that you don’t advertise. There is a lot more behind the scenes besides the product that you choose to advertise that month. You can use organic Facebook marketing to update users about changes to your products, upcoming events, links to your blog, or even entertaining thoughts to keep them engaged.
- Brand awareness: For users to see your organic posts, they must follow you on Facebook. That said, when users follow you, they expect to see a steady stream of content. When you post organically, it helps you build brand awareness since you’ll consistently show up on your followers’ timelines.
- Conversation: If you post something organically, users can engage by commenting. When they comment on your post, you can reply back and forth to start conversations with your audience — delivering a certain level of customer service and building trust.
Cons of organic Facebook marketing
- Users must follow you to consistently see organic posts: For users to keep up with all the entertaining, fun, traffic-driving content that you post on your Facebook page, they must follow you. They might see your organic content if one of their friends shares something that you post, but otherwise, they will not see a steady stream of your posts. Plus, the ever-changing algorithm has made it harder to show up organically in users’ feeds.
- No options for targeting:Aside from openly stating the target audience for a post (‘’Listen up, nurses!”), you don’t have targeting options when you use organic marketing on Facebook.
Why use paid Facebook advertising
- Variety of formats:there is a wide range of ad formats to choose from. Whether you want to advertise a product with a video of how to use it or post an Instant Experience ad to immerse your audience in a service you offer, Facebook ads can help you do it.
- You can target users and there are loads of options:One of the biggest pros of paid Facebook advertising is the fact that you can select exactly who you target. This means that you get your products and services in front of the users who are most interested and most likely to buy. In the long run, that means more sales.
- You can drive leads and make sales cost-efficiently:When you opt for paid Facebook ads in the battle of organic vs. paid Facebook marketing, you can rest assured that you’re opting for a cost-effective way to drive leads and make sales. You’re able to set a specific cap on how much you spend on ads per day or in your ad’s lifetime — meaning you will never overspend.
- Increase of revenue:The opinion “you get what you pay for” is especially applicable to Facebook ads. When you’re paying to get your products and services in front of your target audience, you can expect enhanced revenue year over year.
Cons of paid Facebook advertising
- dedicate time to analytics: When you use Facebook ads, you’ll have to carve out time to consider the analytics of your campaign. If you, don’t you could be wasting valuable marketing budget on ads that don’t’ deliver.
- Waste of budget: It’s easy to waste your marketing budget If you’re not well-versed in Facebook paid advertising. It’s advised to work with a professional Facebook marketing agency to help you manage your ad spend.
Organic vs paid Facebook marketing: which one do you need?
In a battle of choosing between organic vs paid Facebook? Are you wondering which will bring you the best result?
The truth is it’s unlikely there will be immense results, without each other. Each works with the other to drive amazing outcomes for your company. When you opt for only organic Facebook marketing, you will be unable to reach your target audience with ads that outline your product or service offerings.
Alternatively, when you only go for paid Facebook advertising, you won’t have a robust social presence — making you unreliable to users.
To make Facebook – or any social media platform – an asset to your business, you should consider using both organic and paid marketing. Get in touch with Brightbulb today and we can help you understand your options. For more information contact us on 01983506505 or email us at firstname.lastname@example.org .