Giving e-commerce to fairtrade initiative


“Brightbulb Design have always been very sympathetic to our house style and ethos which without a doubt has helped grow our brands both nationally and internationally. They have taken the time to get to know us and understand our product which has given our websites a competitive edge. Their work is innovative, very thorough, and well thought through and always delivered on brief and on time”

Ced Wells, Marketing Director at Bodj Fireside

Brightbulb. Design was commissioned to create a new E-Commerce website for Bodj Fairtrade Fireside Products. The Bodj initiative was first conceived in 2001 when Ced Wells (under funding from The RSA and The British Council) travelled to Cambodia to work for a fair trade business support organisation, Bright Arrows Development Ltd.

Upon his return to the UK the family business A.J Wells & Sons Ltd got involved. As a long established British manufacturer of Charnwood wood burning stoves the company decided to support one of the villages’ mini enterprises by selling their terracotta tiles. The product married well with the wood stoves and hence ‘Bodj’ was born.


Brightbulb created a site built on Magento a well known PHP based content management system built specifically for e-commerce. It allows for a powerful shopping experience that can be managed and maintained easily as well as upgraded with all manner of additional resources. We created a classic design for the site, parred back that allowed the pictures to be the real hero of the site. The site is easily expandable if new products where required to be added upon any future expansion of the brand.

The site is fully mobile responsive and includes several pages of points of interest on the Isle of Wight.

Benefits for the client

Before the site was built there was no e-commerce functionality so the upgrade has allowed Bodj products to start taking orders online. The shopping cart workflow has been easy for the client to manage and work with their existing order procedures. The site now gives customers more information about each of the products and represents the products better with stunning new imagery.

Responsive website design +  Cross-browser compatibility +  Easy content management system to update content +  Ongoing support +  Online sales and e-commerce