Creating energetic brand for ‘cave crafted’ cider start up
Once upon a bike ride, a gravelly puddle caused a tumble. Recovering from the graze over a glass of local cider, the founders of Grazed Knee, Katherine and Helen wondered if they could produce something as delicious. They found a plot surrounded by the Isle of Wight’s natural beauty, planted an orchard, assembled a cidery, in a cave we might add, under St Boniface Down. They gathered knowledge and friends and got to work and Grazed Knee was born.
The cider industry is a very competitive market, knowing this we wanted to create a brand for Grazed knee that really stood out from the rest of the shelf. We created a brand that could grow with the business with a full colour palette to compliment the various flavours. We also wanted to convey the Grazed Knee story on the product to give customers a flavour of where Grazed Knee comes from and what they are truly about.
Benefits for the client
Being intrusted with a start-up brand is something we take much care and consideration with. We know that the next start-up could be the next big thing and deliver results to help a start-up business grow.
Brand development + Product design + Multiple variations for different products + Creative ideas and concept generation + Multiple client brainstorming sessions