Project Info
Culture that draws on Europe, the Middle East, and 9000 years of history, traditional Cypriot hospitality, Mediterranean spirit, modern business practices and uncompromising customer commitment, are only some of the ingredients that make up Cyprus Airways. Taxi Promotions UK ran a advertising campaign of livery taxis and tip-seats designed by Matt Jeffery. The campaign was named ‘Together to Cyprus’.
Idea
The advertising depicts potential customers of Cyprus Air (the ‘You’) alongside the air hostesses of Cyprus Air (the ‘Us’). The cab was purposely made colourful using the blue and yellow brand colours to draw peoples attention to the taxi.
© Taxi Promotions UK LTD
