Project Info

Help for Heroes is a charity passionate about helping our heroes and supporting our wounded soldiers. Most of us have links to the Services. Some have partners, friends or relatives who have been injured or have lost a loved one. Help for Heroes takes the time to listen and understand what’s needed and do their very best for our heroes every single day. Visit them or pick up the phone to find out just what a difference your donations are making to the lives of our heroes. Taxi Promotions UK ran a campaign of livery taxis for the charity designed by Matt Jeffery to convey the important message of helping our wounded soldiers.

Idea

The taxi shows the popular stretcher graphic used in a lot of the Help for Heroes advertising. The cab promoted the text donation service as well as the web address for donations.

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