Hot Stoves Branding

Project Info

The rebrand of ‘Hot Stoves’ one of Northern Ireland’s premier stove centres. Based in Co. Armagh, Hot Stoves is a family run company who pride themselves on commitment and promise to guarantee professional advice, choice and service. With having hands on knowledge of their stoves and flue products they can offer the best solution for your home and value for money installations. They work with the likes of Contura, Chesney, Dean Forge, Dru, Spartherm, Termatech, Town & Country and Woodwarm.

 

Idea

Brightbulb Design have a fair bit of knowledge when it comes to branding for stove companies having worked with Charnwood Stoves for over 5 years on all manner of branding, advertising and design projects. Rodney Strain, CEO of Hot Stoves was after a new direction for his brand which would be both contemporary and classic. We started this rebrand as with all branding projects by speaking with the client asking several questions to really understand what they required from this branding exercise. We then started to create a brand that would work across all platforms including web, shop signage and print materials. The final design predominantly features a modern typeface, clean and clear of serif’s with the additional of a more traditional font for the ampersand symbol.

Alongside the text we have created a modern looking stove graphic based on similar stove models that Hot Stoves sell in their showroom to tie the whole branding experience together. Due to the nature of the stove industry we have hit the busiest time of year for stove purchases and installs and so we look forward to seeing the rebrand rolled out in the new year.