Lifeline Alarms and Security
Brand, Marketing, Advertising and Social Materials
Lifeline is a multi-award winning, independent private limited company specialising in the design, installation and maintenance of Electronic Fire & Security Systems. Using innovative technology, leading industry products, employing the best people and operating to the highest standards, their solutions provide total ‘Peace of Mind’.
Mark Lee, Lifeline’s Managing Director approached Brightbulb to help with their 2017 / 18 advertising campaign across social, marketing and printed material. Whilst working together Brightbulb also helped Lifeline define their brand so that they could implement their brand identity consistently across the board and be sure that others will adhere to their brand direction.
Having a fresh look at a companies advertising is useful and important for many businesses. For Lifeline, Brightbulb created some full and half page printed advertising ideas that included a strong call to action and vibrant imagery that is still sympathetic to Lifeline’s house style. Brightbulb helped create a 101 reasons campaign on social media for Lifeline to implement in-house showcasing 101 reasons why clients should choose them. Brightbulb also helped lifeline create a gazebo for exhibition use and Brightbulb continue to develop new ideas across various avenues to showcase the quality of this award winning, Island business.
Brightbulb are pleased to have built a strong relationship with Lifeline and have had fantastic feedback from them.
“We commissioned Brightbulb Design to deliver various elements of our marketing strategies in 2016 and throughout 2017. This included printed advertising, social media campaigns and promotional artwork.
Without exception Matt and his team have delivered perfect results each time. There are a number of key areas that we look for when working with a Design Partner. It is extremely important to us, as a multi award winning business, to deliver continuity of the right message for our target audiences. This means we require a partner that fully understands our values and is willing to work closely with us and deliver the results that meet our individual requirements.
We must have an open dialogue and relationship with our provider, whom we trust to operate within the parameters given. Matt and his team are able to enter the process at any stage, without trying to oversell a complete new strategy. They listen to our input, and then add their professional artistic flare to provide each solution. Brightbulb Design also have the flexibility to deliver our long-term projects as well as some of our more instant demands without compromising quality.
We believe the growth in both stature and reputation achieved by Brightbulb Design makes them a key solutions partner in our marketing activities both now and in the future.”
Mark Lee – Managing Director – Lifeline