Samsung brand activation with Lewis Capaldi


We had a pleasure to team up with Sherbet London and Taylor Herring to create the creative for the taxi advertising element of a fully integrated campaign launch for Samsung Galaxy S20 smartphone starring Lewis Capaldi. Utilising a premium electric Sherbet taxi to chauffeur the Scottish singer and team during a surprise ‘pop-up’ gig that took place in London’s Covent Garden, where Capaldi performed unannounced to shoppers in Seven Dials Market.


A series of 30-second ads for Samsung aired over a single ad break during Brit Awards on ITV and tell the story of the surprise gig. The first spot featured Instagram-style vertical filming and showed the star cruising around London en route to his gig in a wrapped London taxi. Capaldi then leaped into action with his surprise show from a balcony in the market hall for the two further spots and ends with the star leading a mass singalong of his number one Someone You Loved.

Benefits for the client

We have over 15 years of experience within the outdoor advertising sector and are a reliable pair of hands for high pressured campaigns that require fast turn around, specifically for PR occasions and events

Artwork produced perfectly to spec +  Fast artwork turnaround +  Exceptional customer service +  Liaison with vinyl printers +  Reliability in a highly skilled Brightbulb team.