Tapnell Farm

Web design and ongoing maintenance

Tapnell Farm website

PROJECT INFO

On the Tapnell Farm site, we worked tirelessly to produce a beautiful website that showcased the great qualities of Tapnell Farm. We now consult with Tapnell on a weekly basis about things that can be changed, new web technology that can be implemented and innovative ideas that can drive further traffic to their websites.

Tapnell Farm is quickly becoming one of the Isle of Wight’s hottest destinations for family fun and activities, spectacular accommodation and boasts one of the finest eateries on the island in ‘The Cow Co’. Tapnell Farm is a stunning location on the island and was the site for the original Isle of Wight festival in 1970, said to be one of the biggest festivals ever held in the UK. Accomodation includes Tom’s Eco lodges, safari tents, glamping, cottages and even a luxurious manor house big enough for 20 people. The play barn is a popular area for chldren of all ages and island Activities also play host to zorbing and rock climbing on the site. Tapnell Farm were looking to build a network of sites to go with their varied businesses on the island starting with Tapnell Farm as the overall brand for the group of companies.  The sites had to be dynamic, responsive and appealing to the consumer.

SOLUTION

Brightbulb Design set about creating a website that looks just as beautiful on small screens as it does on large screens. The backend was setup to make it easily manageable by the Tapnell Farm staff as it will be constantly updated with all the latest news from all areas of the business. Brightbulb Design introduced Tapnell Farm to Trello to manage the website process from start to finish making it easy for them to see the build status of the site at all times and make comment and give feedback on changes quickly. The site was launched just as the summer season began and has received much praise from it’s audience.

BENEFIT

The Tapnell Farm website analytics show a fantastic gain in visitors since the redesigned site was launched in July 2015.

14th July 2014 – 13th July 2015 (previous to Brightbulb Design’s involvement)
Sessions over the year 6,359
Page views over the year 11,694
Average session duration 1minutes 22 seconds

14th July 2015 – 13th July 2016 (with the new site in place created by Brightbulb Design)
Sessions over the year 97,217 (around 1500% increase)
Page views over the year 245,960 (around a 2000% increase)
Average session duration 2 minutes 08 seconds (almost twice as long)

“We tasked Brightbulb Design Limited with a very specific brief for the new Tapnell Farm website. This had to showcase a new destination for the Isle of Wight, whilst equally championing the wide variety of brands that now operate at Tapnell, allowing them room to be developed within the site. Brightbulb successfully delivered this brief on a tight schedule, providing us with a great digital presence for Tapnell Farm in our first year.”

Tom Honeyman-Brown, Tapnell Farm