Project Info
The Construction Centre is the number one online resource for the provision of information relating to building products, suppliers and people. The website is used by thousands of people within the industry such as contractors, architects, specifiers and surveyors. Taxi Promotions UK ran a taxi campaign of livery taxis including tip-seats and branded receipts designed by Matt Jeffery.
Idea
The cab was designed to take the form of a JCB digger, with the digging bucket on the bonnet of the taxi, along with the Construction Centre branding. The sides showed the large wheels and also the body of the driver. The idea was for the taxi driver to make up the top half of the body adding an element of fun to the cab. The bright yellow taxis drew a lot of attention from passers by and customers alike. The taxi campaign was a real head turner as they drove through the streets of London.
© Taxi Promotions UK LTD
