Bringing summer to London with Malibu Rum and Trader Vics

“It’s always fun creating quirky taxis for PR events, so we really enjoyed creating a beach inside the taxi. We are looking forward to working on future projects together.”

Melissa Myers – Sales Executive at Sherbet Media

Malibu and Trader Vics Brightbulb Design

Working with Sherbet London and Trader Vic’s to bring summer to London with an exotic themed taxi featuring Malibu Rum. Trader Vics newly remodelled bar and restaurant at the London Hilton on Park Lane wanted to create an outdoor taxi advertising campaign showcasing their eclectic collection of global cuisines, authentic heritage and tropical cocktails that they are famous for.

Benefits for the client

Brightbulb set about designing some initial exotic mock-ups for Trader Vics ‘Party Paradise with Malibu’ campaign including old black and white imagery of their founder, Vic “The Trader” Bergeron to show the heritage and history of the business alongside some of the delicious modern day dishes and cocktails that the restaurant serves.

Outdoor advertising design + Internal tip seat design + Creative campaign ideas